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About author

Hello, dear readers! My name is Aleksandar Lazic, and I am not just a businessman, but I also devote a lot of time to writing articles for this site. I want to share with you a story that I hope will not only be memorable, but will also help you better understand my perspective on business.

When I started my first business, I was faced with an unfathomable gap between theory and practice. Nowhere in books and courses did it mention that true success comes from the ability to adapt and learn from failure. One day, faced with a string of failed projects, I decided to assemble a team consisting not of professionals with perfect resumes but of people who had already had a taste of victories and defeats. These people brought to my business not only skills but also incredible stories, thanks to which we were able to overcome seemingly insurmountable obstacles and enter the international market.

This story has become my personal symbol: business is not just about numbers and graphs, it is first and foremost about people and their unique experiences. In my articles, I strive to convey to you exactly this depth and human dimension of entrepreneurship. I hope you find my content useful and inspiring.